Supporting organizations through market research, consumer insights, business intelligence, and strategic analysis.
Nathan Koengeter has built his career helping organizations collect, interpret, integrate, and apply research to make stronger business decisions. His experience spans consumer research, business intelligence, data integration, analytics, political research, qualitative research, and data-informed education.
At Willis Towers Watson, he supported data integration for more than 250,000 participants across 80+ clients, including U.S., European, and global Fortune 100, 500, and 1000 companies across financial services, industrials, energy, consumer goods, and manufacturing.
His broader experience includes supporting business growth through research, reporting, and analytical problem solving; guiding data-informed STEM instruction across more than 250 students; and leading high-volume field operations where he was promoted to leadership within his first week and ranked first statewide in signature collection performance, gathering more than 6,000 verified voter signatures with a 95% validity rate.
Understanding customer behaviors, motivations, and decision-making patterns to uncover opportunities and strengthen strategy.
Combining qualitative and quantitative research methods to deliver actionable insights and measurable outcomes.
Managed enterprise research projects and client relationships while supporting consumer insights and analytics initiatives.
Led large-scale data integration projects supporting more than 250,000 participants across over 80 enterprise clients.
Applied research-based learning strategies while analyzing educational performance data.
Conducted polling, voter interviews, qualitative research and market research projects while leading field operations teams.
Earned a Bachelor of Arts in Marketing Communications from Brigham Young University, developing a strong foundation in consumer behavior, market analysis, strategic communication, brand positioning, and audience engagement. This education helped shape Nathan Koengeter’s understanding of how research and communication work together to support effective decision-making and organizational growth.
Nathan believes meaningful strategy begins by understanding people first and data second. His approach combines real conversations with analytical thinking to deliver practical recommendations.